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Web Hosting - Is a Dedicated Server Worth What You Pay?
In reviewing web hosting plans, many web site owners are faced at some point with the decision of whether or not to pay for a dedicated server. A dedicated server is one which holds your site(s) exclusively. It's not shared with other sites. You then have the option to put one site or many on that piece of hardware.
But the decision is never easy. There are multiple considerations to take into account, far beyond just the higher dollar outlay that inevitably accompanies a dedicated server option.
Performance is (or should be) a prime consideration for the majority of site owners. Studies show that when a page doesn't load within about 10 seconds or less, almost everyone will give up and go elsewhere. The delay may be caused at any of a hundred different points in the chain between the server and the user. But often, it's the server itself.
In any case, it's important to eliminate the server as a possible bottleneck, since it's one of the few points over which the site owner can exercise some control.
That need for control extends further than just performance, however. Other aspects of the user experience can benefit or suffer from server behavior. Security is a prime example. With the continuing prevalence of spam and viruses, a server can easily get infected. Having only your site(s) on a single server makes that issue much easier to deal with.
With fewer sites on a server, there is less likelihood of getting infected in the first place. Also, since you will place a higher value on security than many others, it's easier to keep a dedicated server clean and your site well protected. You can use best practices in security to fortify your site. Having other sites on the server that you don't control raises the odds that your efforts are for nothing.
One way your efforts can get watered down is through IP address sharing. Less sophisticated hosting services will often assign a single IP address to a single server and multipe sites. That means your site is sharing the same IP address with other domains. That leaves you vulnerable in several ways.
Virus or spam attacks may target a particular IP address. If you have the same one as another site, one that is more likely to attract hostile intentions, you suffer for and with someone else.
In other cases an IP address range is assigned to the server, with each site receiving its own address from within that range. Though better than the one IP:server scenario, this still presents a vulnerability. Many attacks try a range of IP addresses, not just a single one.
But even legitimate sources can give you trouble when you share an IP address or a range. If another site engages in behavior that gets it banned, you can suffer the same fate if they ban the address or range. If the miscreant that shares your server/IP address or range is himself a spammer for example, and gets blacklisted, you can inadvertently be banned along with him. Using a dedicated server can overcome that problem.
There's a certain comfort level in knowing what is installed on the server you use, and knowing that you alone put it there. But a dedicated server option may require increased administration on your part. If you're not prepared to deal with that, you may have to pay still more to have your dedicated server managed by someone else.
All these factors have to be weighed carefully when considering a dedicated server plan.
Web Hosting - Managing Disk Space Few things are less exciting than managing the disk space that always seems to be in too short a supply. But few things are more important to the health and well being of your site. The most obvious aspect of managing disk space is the need to have enough. If you have only a few dozen web pages, that's not an issue. But as the amount of information (web pages, database content and more) grows, the quantity of free space goes down. That's important for two reasons. All permanent information on a computer is stored on hard drives. Temporary information is often stored in memory only. The two components are completely separate, though they are sometimes confused with one another. As the amount of free space on the hard drive decreases several effects occur. Here's one way to picture them... Imagine you had a table with a certain area and you lay out playing cards on the table. At first, you lay them out in order, the 2 at the side of the 3, then 4, and so on. But then you pick up one or two cards from the middle and discard them. Then you add some more cards. Pretty soon things look pretty random. Now cover the cards with a big opaque sheet of paper. You want the cards to appear in order when displayed to someone. A special robot could be designed to always pick up the cards from underneath the sheet in order. Or, it could slide a hole in the sheet over the cards to display them in the correct order (2, 3, 4, ...), no matter what order they are really in. That's similar to how the operating system always shows you information in a sensible way, even though it's actually stored randomly. Why should you care? Real files are stored in pieces scattered around the drive wherever there is space for them. The more free space there is, the quicker the operating system can find a place to store a new piece. That means, if you delete the junk you no longer need (and free up more space) the system actually runs quicker. It helps create space you might need, and allows the operating system to store files for you faster. But there's a second effect. As you delete old files or change them, the pieces get more and more scattered. It takes the 'robot' longer and longer to fetch or display the 'cards' in order. Existing files are fetched and put together 'on the fly' (say, when you request a graphical page or a list of names). But, it takes longer to put together the web page when there are more scattered pieces. So, the other aspect of managing disk space is to keep the pieces of the files more or less in order. A utility that does that is called a 'de-fragger' or de-fragmentation program. You can request that a system administrator run it, or if you have the authority, you can run it yourself. That keeps the 'cards' in order and allows for quicker access to them. So, managing disk space involves chiefly three things: (1) keeping enough space to store what you need to store, and also (2) keeping enough free space to make new file storage quick and (3) making old file retrieval fast by keeping things orderly. When only a few files are involved the benefit isn't worth the effort. But as the number and size of the files grow, to thousands of files or several gigabytes of data, the effect becomes more noticeable. Keeping things organized then makes a significant difference in performance. Much of this can be automated using utilities. Some will delete files in a certain folder older than a certain date. A de-fragger can be set to run automatically during times of light usage, or quietly in the background at all times. Discuss the options with your system administrator and help him or her do the job better by keeping your house in order. You'll benefit by having a better performing web site. Web Hosting - Why Backups Are Essential One thing most web site owners have little time for is... anything! Anything other than focusing on their site content and the business or service it supports and the information it provides, that is. That means that administration often suffers, as it frequently must. There's only so much time in the day. But the one thing that you should never let slide are backups. They are like insurance. You rarely need it (you hope), but when you do you need it very badly. Performing regular backups - and testing them - doesn't have to be a nightmare. A little bit of forethought and effort and they can be automated to a high degree. And, they should be tested from time to time. Even when a backup appears to have gone without a hitch, the only way to know whether it's of any value is to attempt to restore the information. If it can't be restored, the backup is worthless. Even when the web hosting company provides the service, there is still some planning involved for the site owner. Hosting companies often rely on one or both of two methods. They backup everything (called a full backup), then backup anything which has changed since the last full backup (called an incremental backup). Of special interest are any configuration files that have been tailored. If you've modified the default installation of a software package, you want to be able to recapture or reproduce those changes without starting from scratch. Network configuration files, modifications to basic HTML files, CSS style sheets and others fall into the same category. If you have XML files, databases, spreadsheets or other files that carry product or subscriber information - about items purchased, for example, or people who signed up for a newsletter - those should get special attention, too. That's the lifeblood of your business or service. Lose them and you must start over. That can break your site permanently. It should go without saying that all HTML and related web site files that comprise visible pages should be backed up regularly. It isn't necessary to record every trivial change, but you can tailor backup software to exclude files or folders. Usually they're so small it isn't worth the trouble. But in some cases those small changes can add up in scenarios where there are many thousands of them. Here again, the backups are worthless if they can't be used. Even if the hosting company charges for doing so, it's worthwhile to test once or twice a year at least to ensure the data can be restored. That's especially true of database backups, which often involve special software and routines. Database files have a special structure and the information is related in certain ways that require backups be done differently. Developing a backup strategy can be straightforward. Start simply and review your plan from time to time, modifying it as your site changes and grows. But don't neglect the subject entirely. The day will come when a hard drive fails, or you get hacked or attacked by a virus, or you accidentally delete something important. When that day comes, the few minutes or hours you spent developing and executing a backup plan will have saved you days or weeks of effort. |